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Ice – All White Portion

Ice All White Portion Pouches come in a variety of cool and icy flavors with either CBD or Nicotine, or both!


I was commissioned to design a new look and feel for their packaging, and following the production of the packaging through, to achieve the desired effects and quality. The can is transparent and parts of the labels are too, almost resulting in something that might look like the arctic ocean, ice cold and filled with floating icebergs.


My aim was to make the brand visually clear and underline the brand’s essence; Purity. The Ice pouches are all-white-portion, tobacco-free and produced under strict regulations in one of the cleanest places on earth. Iceland.